The Founder

Founder Sabine Hui is a Shanghai-based Cantonese Chinese-Vietnamese entrepreneur with cross-continental living experience across the US, Southeast Asia and 10+ countries.

She has built a robust personal brand and social media presence under @sabinehuichinese, amassing more than 500,000 followers. She prioritises sincere, genuine connections with her global online community.

With 6 years of Mandarin teaching for global expats and 2 years of nationwide China travel research, she deeply understands international travellers’ needs. Her brand crafts balanced, authentic China journeys, dedicated to showcasing the real China and delivering meaningful travel memories to visitors worldwide.

The Team

Our team maintains strong partnerships with leading names in the hospitality industry, including five-star hotel chains such as InterContinental® Hotels & Resorts and Jin Jiang International Holdings Co., Ltd. We are also supported by local Culture, Sports, and Tourism Bureaus, and collaborate with travel agents nationwide to ensure seamless, high-quality service.

Composed of passionate, Gen Z professionals, our team is creative, dedicated, and deeply committed to excellence in every aspect of our work. We take great pride in welcoming international guests from around the world and strive tirelessly to deliver the best possible travel experience across China. Your journey is our priority, and we look forward to showing you the very best of our country.

10+
Year experiences
1000+
Nationwide destinations covered

Meet the team

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